The first thing you should note about search engines is that their software can only read text. When I say text, I don’t mean text that you push in an image or text that you place inside a flash file or those that appear in a video. While it’s true that some search engines have the straightforward facility to scan a Flash file, you cannot suppose that this ability is problematical enough to obtain all the information you want them to have. In fact, I deduce that only Google can do this, and even then only to extract basic links entrenched in the file. And positively no search engine I know can view an image file or video and determine the text that it contains.
For example, you should describe each picture in the “alt” text for the image.
<img src=”name-of-image. jpg” alt=”SEO services“>
If your HTML code contains errors, it is possible that only portions of your web page are included in the search engine’s database. The errors, while imperceptible in a web browser, may front the search engine software to think that some of the text on your page is part of the HTML formatting in sequence rather than your site’s content. As a result, the search engine may ignore that text, and your web page will not be shown in its results page. This is not the title that you see in the body of your web page. Rather, it is the non-visible text in the HTML code that the browser uses to display in the title bar of the browser window. The search engines use that tag as part of its algorithm to determine what your page is about. As a substitute, they just put their site name in the title tag of every page on their website. Put the site name only in the title tag of their home page, and place a meaningful title on each individual page of their site. Use Straight HTML Navigation Links on Your Website.
I examined used only JavaScript-generated links to escort to other pages on the website. Since the search engines do not understand JavaScript they were not able to find the other pages on the website. While that article only mentioned JavaScript-created links, this problem also applies to websites that rely only on links entrenched in Flash files. Google is said to understand such links, but until search engine robot technology improves so that all search engines can easily figure out the links embedded in Flash files or JavaScript code, any website totally reliant on such links is surely at a disadvantage compared to websites that use straightforward HTML links. This is all well and good until you decide to change the layout of the paged links on one (or all) of the pages. In doing so, you’re most likely going to have to modify the method to which this responsibility was delegated. A better solution would be to create as many layouts as you like, and dynamically choose the one you desire at runtime. The Strategy Web Site Design Pattern allows you to do this. In a nutshell, the Strategy Design Pattern is an object oriented design pattern used by a class that wants to swap behavior at run time.
